What motivates fruitful human coordination, and what makes it meaningful?
- Example: ways to retain Wikipedia contributors over time? → Active editors has declined over time, especially among newcomers
- Examine whether non-monetary awards provide a social recognition that increases over time
- Randomize who gets award. No career benefits. Control is unaware, so no potential demotivation of people who do not get awards. Award 150 people each month.
- —> Awards increase retention by 20%. Recognition drives increase in engagement. Effects persist for a year; increase willingness to do behind-the-scenes, tedious work
- ⇒ Even purely symbolic awards motivate people
- Example: do gender gaps persist in virtual communities (Wikipedia), and do they persist as you go up the hierarchy (admin)
- Wikipedia editors who reveal gender are disproportionally male — 92% vs. 8%. (Will control for this.)
- Generally, women show higher valence (positive commentary) and less likelihood to engage in controversial topics
- However, gender gaps disappear with power — female admins are just as negative and likely to engage in controversial articles as males
- Could be selection bias? Yes, though we see evidence of “treatment effect” of position of authority
- ⇒ Gender differences are not as fixed as previously thought; authority positions do affect behavior
- Example: Ways to close gender gap, especially in STEM
- Does self-stereotyping cause a gender gap in knowledge contributions?
- Can recognition be designed to close the gender gap?
- Yes, women are less likely to speak up, even when they have the right answer.
- Lab study - teams answering math questions, using verbal as control
- Women are more sensitive to contextual factors - publicity and seeing faces, e.g.
- Award recipients are much more likely to speak up — recognition works
- In particular — face to face removes the gender gap; other recognitions have impact but don’t actually close gender gap.
- Does this yield an increased sense of freedom or put a burden on the person (to be deserving of the award?)